⚡ CONTRACTOR MARKETING TRUTH
INSTAGRAM vs FACEBOOK
vs GOOGLE ADS
What actually gets you jobs?
Most contractors are using these platforms
completely wrong.
THE REALITY
THEY DON'T DO
THE SAME THING
Most contractors think "marketing is marketing."
But these platforms attract customers in completely different ways.
🔍 SEARCH = CAPTURE
📱 SOCIAL = CREATE
Understanding this difference is the key to
a marketing system that actually works.
🔍 HIGH-INTENT TRAFFIC
GOOGLE ADS
Where people go when they NEED something NOW.
🔍
Ad yourcompany.com
⭐ 24/7 Emergency Roof Repair — Call Now
Licensed & Insured · Free Estimates · Same-Day Service
Ad localplumber.com
Emergency Plumber Near Me — Fast Response
$50 Off First Service · Available 24/7 · 500+ Reviews
yelp.com › plumbers
Top 10 Plumbers Near Me — Yelp Reviews
Compare local plumbers, read reviews...
"If you show up here — you're catching demand."
📱 DISCOVERY TRAFFIC
INSTAGRAM &
FACEBOOK
People aren't searching for a roofer while scrolling.
🏖️ Beach day vibes
#weekend
🍕 New restaurant
downtown!
🔧 YOUR AD HERE
Before & After Roof Job
🐶 Cute puppy pics
#dogsofinstagram
🎮 Gaming highlights
#trending
👆 They discover you — not search for you
"You're creating demand — not capturing it."
⚠️ THE PROBLEM
MOST CONTRACTORS
RELY ON ONE
- ✕ Only relying on word of mouth
- ✕ Only posting on social media with no ad strategy
- ✕ Running poorly managed Google Ads
- ✕ Buying shared leads from Angi or Thumbtack
- ✕ No follow-up system — leads go cold
"That's why your business is inconsistent."
⚖️ THE COMBINATION
HOW THEY WORK
TOGETHER
Real growth happens when you combine both.
🔍
GOOGLE ADS
- ⚡ Immediate leads
- 🎯 High intent
- 🚀 Fast results
- 💰 Capture demand
📱
SOCIAL MEDIA
- 🤝 Build trust
- 👁️ Stay visible
- 📈 Long-term growth
- 🌱 Create demand
"Google gets you the lead...
Social media helps you WIN the job."
🧠 THE SYSTEM
NONE OF IT WORKS
WITHOUT THIS
Ads bring the lead. But the system closes the job.
The first to respond wins the job 78% of the time.
Our system makes sure that's you.
📊 THE NUMBERS DON'T LIE
WHY THIS
MATTERS
0%
of clicks go to the
first page of Google
0%
of jobs go to the
first responder
0
minute response time
= highest close rate
0%
of Google searches
have local intent
Your competition knows these numbers.
Do you have a system built around them?
🧠 STRATEGIC THINKING
THIS ISN'T
BASIC CONTENT
- ✕ Guessing which platform to use
- ✕ Throwing money at ads with no system
- ✕ Buying shared leads from directories
↓ What we build instead ↓
- ✓ Platform strategy — right message, right place
- ✓ Lead-to-job system — nothing slips through
- ✓ Speed-to-lead — respond in under 60 seconds
- ✓ Your leads only — no sharing with competitors
🚀 YOUR NEXT MOVE
STOP GUESSING.
START GROWING.
If you don't understand how these platforms work,
you'll keep guessing instead of growing.
We build the system that ties it all together.
📞 BOOK YOUR FREE STRATEGY CALL
Or call directly: (239) 946-4707
✓ Google Ads Certified
✓ No Long-Term Contracts
✓ Results in 14 Days
BLUE COLLAR COASTAL MEDIA · FL · TX · NY